"Your Secret to looking 10 years younger!"

Elixir is not a genuine product from Benefit. It was created on the 1st April 2013 as a "April Fool's Day" joke.


"Diving 500m deep in the Purple Sea we have discovered an extremely rare coral 'elixir' which has been long searched for as the renowned "secret to everlasting beauty". All you have to do is place a single drop on your left index finger and say the words 'abracadabra'. Miraculously any beauty ailment you have been suffering will vanish within seconds!"



Benefit Cosmetics UK - Our Secret To Ever Lasting Beauty!01:40

Benefit Cosmetics UK - Our Secret To Ever Lasting Beauty!


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